In the ever-evolving world of skincare, niacinamide has carved out a reputation as a go-to ingredient for those craving clearer, smoother, and more radiant skin. With dozens of serums flooding the market, Plum’s 10% Niacinamide Serum has quickly become a fan favorite. But is it truly a miracle in a bottle or just another overhyped product? In order to determine whether Plum's serum actually lives up to the hype, let's examine the specifics, dissect its components and advantages, and look at actual user experiences.
What Is Niacinamide, and Why Is It a Popular Skincare Ingredient?
Prior to delving into the specifics of Plum's serum, let's define niacinamide. The water-soluble vitamin niacinamide, also referred to as vitamin B3, aids in the formation of skin proteins and retains moisture to shield the skin from harm.
It has a huge fan base because of its capacity to:
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Reduce the size of enlarged pores.
Balance the skin tone
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Reduce wrinkles and fine lines
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Regulate the production of oil
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Make the skin's barrier stronger
Presenting Plum Face Serum with 10% Niacinamide
To overwhelmingly positive reviews, the 10% Niacinamide Face Serum with Rice Water from the vegan and cruelty-free Indian beauty brand Plum Goodness was introduced. This gentle yet potent serum is marketed as a brightening, blemish-reducing, and oil-control solution.
The brand promises the following:
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10% Niacinamide to lessen acne and blemishes
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1% rice ferment extract to improve skin tone and reduce inflammation
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Licorice and betaine to provide extra hydration and brightness
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No artificial fragrances, parabens, or sulfates
Ingredient Breakdown: What’s Inside the Bottle?
Let’s examine the key ingredients in detail to understand what makes this serum work—or not.
1. 10% Niacinamide
As mentioned, this is the star of the show. At a potent 10% concentration, niacinamide is known to:
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Refine pores
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Control excess oil
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Diminish dark spots and pigmentation
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Improve skin texture
This level is considered high yet safe, making it suitable for most users unless you have ultra-sensitive skin.
2. Rice Water Ferment (1%)
Rice water has long been used in Korean and Japanese beauty traditions. The fermented version provides
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Antioxidants
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Amino acids
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Vitamins B and E
These help to brighten and soothe the skin while promoting overall health and glow.
3. Licorice Extract
Licorice helps lighten hyperpigmentation, calm inflammation, and reduce redness. It’s especially useful for acne scars and uneven tone.
4. Betaine
A humectant that helps retain moisture, keeping the skin plump and hydrated. It also supports the skin barrier, making the product ideal for daily use.
Who Should Use Plum Niacinamide Serum?
This serum is suitable for all skin types, but it's particularly beneficial for:
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Oily and acne-prone skin—controls sebum and reduces breakouts
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Sensitive skin—calming ingredients reduce redness and irritation
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Dull or pigmented skin—helps with brightening and even tone
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Combination skin—balances oil production without drying
How to Use It Effectively for Best Results
Plum’s Niacinamide Serum fits easily into any skincare routine. Here's how to use it:
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Cleanse your face thoroughly.
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Apply 2–3 drops of the serum on your face and neck.
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Pat gently until absorbed.
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Follow with a moisturizer.
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Use AM and PM for best results.
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Always wear sunscreen during the day to protect your skin.
What Real Users Are Saying: Reviews and Testimonials
The internet is buzzing with feedback, but here are some recurring sentiments from real users:
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“My skin feels smoother and looks visibly brighter after two weeks.”
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“Helped fade my acne scars without breaking me out.”
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“Love that it’s fragrance-free and non-sticky!”
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“Didn’t work immediately, but I saw results in a month.”
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“No irritation at all—even with my sensitive skin.”
While most users reported positive experiences, some mentioned slight purging or dryness in the first few days, which subsided over time.
Plum Niacinamide Serum vs. Competitors: How Does It Compare?
Here’s how Plum’s offering stands against popular niacinamide serums like The Ordinary, Minimalist, and Paula’s Choice.
| Feature | Plum | The Ordinary | Minimalist | Paula’s Choice |
|---|---|---|---|---|
| Niacinamide % | 10% | 10% | 10% + Zinc | 20% |
| Extra Ingredients | Rice water, licorice, betaine | Zinc | Zinc, aloe | Vitamin C |
| Texture | Light & non-sticky | Slightly tacky | Watery | Creamy |
| Fragrance | Fragrance-free | Fragrance-free | Fragrance-free | Light scent |
| Price (approx.) | ₹450–₹550 | ₹600 | ₹599 | ₹3000+ |
Plum wins in terms of price-to-quality ratio, with a more soothing formula and skin-calming ingredients compared to the often harsher formulations of competitors.
Pros and Cons of Plum 10% Niacinamide Serum
Pros
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Clean and minimal ingredient list
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Budget-friendly
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Vegan and cruelty-free
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Fragrance-free (great for sensitive skin)
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Lightweight, non-sticky texture
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Effective in reducing pigmentation and acne marks
Cons
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May cause initial purging in acne-prone users
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Not the best option for ultra-dry skin without layering with moisturizer
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Results may take 3–4 weeks to appear
Tips for Maximizing Results
If you want to get the most out of this serum:
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Be consistent—use it daily for 4–6 weeks.
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Pair with gentle cleansers and moisturizers.
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Avoid combining with strong acids like AHAs or BHAs unless advised.
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Patch test before full use.
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Store in a cool, dark place to maintain potency.
Where to Buy and Price Range
You can buy Plum’s Niacinamide Serum on:
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Plum Goodness Official Website
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Amazon India
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Nykaa
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Flipkart
The price ranges from ₹450 to ₹550 for a 30 ml bottle, making it one of the most affordable niacinamide serums on the market.
Is It Worth the Hype? Final Verdict
So, is Plum’s Niacinamide Serum truly a miracle in a bottle?
If you’re looking for a gentle, budget-friendly, effective solution for dullness, acne marks, and oil control, then yes—it absolutely delivers. Its clean formula, positive user reviews, and consistent results make it a standout product in the affordable skincare space.
However, like all skincare, it’s not a magic potion. Results depend on consistency, skin type, and how you use it. But for its price, safety, and performance—Plum’s serum is more miracle than hype.
Conclusion
In a market saturated with skincare promises, Plum’s 10% Niacinamide Serum stands out for its thoughtful formulation, affordability, and real results. While it may not transform your skin overnight, it provides steady, visible improvements with continued use. For anyone battling pigmentation, dullness, or uneven texture, this serum is definitely worth a try.
Bold claim? Maybe. But the results speak louder.
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